A woman is sweet and delicate but that doesn’t stop her from being strong. She can conquer the world with that confidence in her. Those four days should never stop her from doing what she wants to. Behind every woman is another woman. And standing beside them is Whisper. Together, we can achieve anything!
We are on a mission to help girls &amp; women reach for the stars and unleash their true potential
The menstrual hygiene category in India has come leaps and bounds from where it was when Whisper was launched in 1989. Periods was something no one talked about openly and advertising about menstrual hygiene products was unheard of. Since then, Indian women have changed from being almost completely cloth users to about 50% of them (in urban areas) now using pads. And, Whisper has been at the head of the charge to drive this change.
We started off with having a difficult time getting permissions to advertise on prime-time television and then we partnered with Renuka Sahane, the star of the long-running TV series ‘Surabhi’, where she narrated her experience of having found a solution to make her periods much more comfortable. This was 1993. That’s how Whisper became the first brand to show a sanitary pad in a commercial, first to mention the word ‘periods’ in advertising and the first brand to show how the product works in an advertisement.
Over the next 20 years, we focused on two things: awareness and access. We wanted every woman in the country to know the importance of good menstrual hygiene and we launched our school education program where we went to schools across the country to educate young girls on periods and the necessity of hygienic practices. This program is still going strong with 60 lakh girls being educated each year across the country.
We wanted to remove the stigma around sanitary pads and bring them out of the black plastic / brown paper bag environment for which we put the product front-and-center of the retail-environment where actual transactions happen. There are still a lot of people who are uncomfortable handling pads but the advent of modern retail formats have helped in a huge way to tackle this barrier. When we launched, the category was at Rs 34 crores and today it stands at around Rs 3400 crores. This is a testament to the fact how far the Indian markets have come.
With a view to further break the taboo around periods and the superstitions associated with it, we came out with our award-winning campaign ‘Touch the Pickle’. We focused on challenging the myths around periods and sparked a nation-wide conversation around these archaic practices. This campaign also earned India its 1st Grand Prix in the inaugural Glass Lions at the 2015 Cannes Lions. Around 30 Lakh people directly participated in the campaign and we earned around 1200 Million Impressions across different media. You can watch the campaign below.

Whisper is a brand that believes in celebrating womanhood.

Whisper

Whisper Breathable Cottony Soft Heavy Wings 40cm 6s

P&G @ Shopee

Watsons @ Lazada

Watsons @ Shopee

Guardian @ Lazada

Guardian Online

Whisper Breathable Cottony Soft Maxi Day Long Wing 28cm 32s

P&G @ Lazada

Whisper Breathable Cottony Soft Overnight 31cm 10s

Shopee Mart @ Shopee

LuLu Hypermarket Online

Whisper Breathable Cottony Soft Thick Long Wing 28cm 16s

Grocery Store @ Lazada

Whisper Breathable Cottony Soft Thick Long Wing 28cm 8s

Whisper Breathable Cottony Soft Thick Regular 23cm 16s

Guardian @ Shopee

Whisper Breathable Cottony Soft Thick Regular 23cm 20s

Whisper Breathable Cottony Soft Thick Regular 23cm 32s

AA Pharmacy Healthcare @ Shopee

Whisper Heavy Flow & Overnight Wing 16s

Sunway Pharmacy @ Lazada

Sunway Pharmacy @ Shopee

Sunshine Online

Village Grocer Online

Whisper Heavy Flow & Overnight Wing 2x16s

Pasaraya CS @ Shopee

Healthlane Pharmacy @ Shopee

Whisper Heavy Flow & Overnight Wing 8s

TMGgo

Whisper Koala Overnight Wing 36cm 5s

Whisper Koala Overnight Wing 42.5cm 4s

Whisper Pure Cotton Soothing Heavy 8s

Whisper Pure Cotton Soothing Regular 10s

Whisper Pure Cotton Unscented Heavy 8s

Whisper Pure Cotton Unscented Regular 10s

Whisper Regular Flow Non Wing 10s

Whisper Regular Flow Non Wing 20s

Whisper Regular Flow Wing 10s

BIG Pharmacy Online

Whisper Regular Flow Wing 20s

Redtick

TMG Mart @ Shopee

Whisper Regular Flow Wing 2x20s

BIG Pharmacy

Big Pharmacy @ Lazada

Healthlane Pharmacy @ Lazada

Whisper Skin Love Ultra Slim 22cm Light/ Normal Day 18s

Whisper Skin Love Ultra Slim 24cm Normal/ Heavy Day 18s

Whisper Skin Love Ultra Slim 24cm Normal/ Heavy Day 2x18s

Whisper Skin Love Ultra Slim 28cm Day/Night 16s

Whisper Skin Love Ultra Slim 28cm Day/ Night 2x16s

Whisper Ultra Clean Heavy Day Wing 28cm 32s

Whisper Ultra Clean Thin Regular Wing 24cm 36s

Whisper Malaysia Price, 2024

Shop over 29 products from Whisper!

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...

...