https://www.youtube.com/watch?v=Ng5laqbocd0
Tidy doesn’t mess around—especially when it comes to litter-related odor. And that’s been the case for almost fifty years. Not only did Tidy help pioneer the cat litter concept, but this long history of innovation continues to this day. And since Tidy is part of a national pet food company, Purina, you can be sure that animals are a top priority.
With all that time in the litter business, Tidy knows how to handle your cat’s, well, business. In fact, Tidy’s entire history began when Ed Lowe invented litter in 1947—and we haven’t stopped reinventing since. Take a trip down Litter Lane and track Tidy’s smart litter solutions from day one through today.
Chapter 1 starts with an ashy litter box, sooty paw prints and a frustrated cat owner. Enter Ed Lowe, an inventive entrepreneur. He decided that absorbent clay would do just the trick. The new material was soon named “Kitty Litter,” lovingly packaged in 5-pound bags and sold to the public.
Ed Lowe’s clay-based invention had cat owners everywhere rejoicing and Kitty Litter quickly reached national distribution. In 1954, Ed introduced a new brand of cat-box-filler, which was sold exclusively in supermarkets. The name? Tidy Cat®. And the rest, as they say, is hisssstory.
As you can probably guess, Tidy Scoop was Tidy’s first foray into scoopable litter. The magic of Tidy Scoop? Waste was trapped into tiny clumps—which meant super easy scooping…and super happy cat owners.

Give your cat litter that works with your lifestyle. Whether you have one cat or multiple cats, Purina Tidy Cats® has the right cat litter for you.

Tidy Cats

Tidy Cats 24/7 Performance Non Clumping Cat Litter 4.5kg

Purina @ Lazada

Tidy Cats Malaysia Price, 2022

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