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From a small, family-owned business created in 1915 to the world's number one make-up brand , Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks and flaunt their own creativity and individuality.&nbsp;
Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the minute trendsetting shades effortlessly, affordably, beautifully.
Today, Maybelline New York is available in over 129 countries. In 2009, the brand was awarded the coveted title of Official Makeup Sponsor for Mercedes-Benz Fashion Week in its hometown of New York City. In addition, we are proud to be the cosmetics partner for 9 more fashion weeks around the world: Tokyo, Moscow, Lodz, Amsterdam, Berlin, Toronto, Lisbon, Tel Aviv and Kiev.
https://www.youtube.com/watch?v=dTlFeUU9enk
<h3>Face</h3>
Flawless base is now so easy! Wide shades range, perfect natural blush shades, flawless finish concealers and contouring makeup to help you put on the right look no matter where you step out.​
BB Cream
Leave the oil and heavy ingredients at the door. We've got the best BB &amp; CC Creams to lift your skin's spirits to the next level.
Blush
It's all in the details! A gorgeous glow. A whisper of color in the cheeks. Maybelline's blushers give your cheeks a pop of color when you want to turn some heads, or a subtle flush for those natural days. We've got every shade and formula you need to work with your individual skin tone.
Concealer
Every woman's secret weapon. Whether you're hiding spots and dark circles, or highlighting your favorite features, Maybelline has a concealer for you. Our range of shades and formulas work with or without foundation to achieve a look that says "Oh, I just woke up looking this good."
Primer
Ready for primetime? Makeup primers prep your skin by creating a smooth and even canvas to use with or without makeup. Set the stage for your flawless look using our Master Prime Primers, or vanish the look of pores with Baby Skin Instant Pore Eraser. Get complexion perfection by starting with one of our primers.
Contour and Highlight
Contour in a New York minute. Shape, define, and highlight for naturally enhanced features. Our fool-proof, fail-proof contouring kit helps you get that next level look in no time. Show off an enhancement that your friends can’t quite put their finger on. ​
Foundation
Now flawless skin can be yours. Maybelline has sheer, medium, and full coverage foundation for dry, combination, normal or oily skin. Longwear, hydrating, dewy and matte foundation formulas to help you create a perfect canvas from breakfast to bedtime.
Powder
There are places you want to shine, but your face is not one of them! Whether you are looking for matte perfection or a smooth finish, Maybelline has the best powder makeup to control shine, smooth skin, and finish!
<h3>Eyes</h3>
It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smoky vibes, classic tones or a shot of color. Eyeshadow, eyeliner and mascara collections designed to transform your look in the blink of an eye.
Brow
Bring on the brow drama. Make it arch, or make it full. Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look with brow pencils, eyebrow filler, and more.
Eyeliner
Define your eyes. Gel liners with long lasting intensity. Ultra blendable pencils. Dark liners with dramatic impact or blurred softness. Maybelline has the best eyeliners to line up the perfect look.
Eyeshadow
Step into the shadows. Catwalk-bold colors or understated neutrals in classic shades. Subtle shimmer, or dare to go bold with full glitter. Our eye shadow collection gives you all the colors you need to create, with formulas that blend and stay true as long as your look is on.
Mascara
From natural looks to full-on drama Maybelline's got the best mascara for long lashes. Get the longest, fullest lashes with amazing definition. It's all here to help you make IT happen.
<h3>Lips</h3>
Let your lips do the talking. This is your canvas to express yourself, from vivid, bold looks to trendy ombre lip and shades. Go subtle, go LOUD. Find your perfect lipstick, or treat your lips to the best lip balms that heal, protect, and beautify.
Lipstick
Paint your lips in Maybelline New York's wide collection of lipsticks - from bold colors, subtle hues, sophisticated mattes to flirty satins, a creamy lipstick texture to a velvet smooth liquid finish - you can find the right lipstick for any occasion.
Liquid Lipstick
Be part of the hottest lippie trend that everyone's falling in love with!
Lip Balms
A soft kisser starts here. Maybelline has the best lip balm for needy lips. Our moisturizing lip balm will heal and sooth dry or chapped lips. Try tinted lip balms for a pretty protective punch or save your kisser from the sun with our SPF lip balm products.
Lip Liner
Line it up to knock 'em dead. Maybelline's precise and long-lasting lip liners provide a perfect start to your lip look. Line the edges or color in your entire pout in nudes, pinks, reds, and plums.
<h3>Makeup Remover</h3>
Admit it. Your pillowcase has worn your eye makeup after a few late nights. But now it’s time to come clean with Maybelline New York Removers. So thorough, they take eyes from fully made up to completely cleaned up, with a few gentle swipes.

Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks and flaunt their own creativity and individuality.

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