<p><img src="https://blog.hargapedia.com.my/wp-content/uploads/2021/09/Jati.jpg" width="1140" height="340"/></p>
<p>JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business.</p>
<p>JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to distribution of various rice and rice products under flagship brand JATI.</p>
<p>Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi, Fres-Harves and Jati Signature. ecoBrown's is the Company's health rice series and has earned a place among health conscious consumers.</p>
<p>Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.</p>
<p><strong>FAQs</strong></p>
<h3>Why should I choose unpolished brown rice over polished white rice?</h3>
<ul>
  <li><strong>The colour of good health</strong></li>
</ul>
<p>There are big differences in nutrition between brown and white rice. Here's a useful tip: - Pick a grain of white rice and take a good look. White rice grains have their sharp corners rounded off during milling, polishing and whitening processes. The better nutrients of the rice grains are found in those parts that were removed. You see, the outer coat layer of the grains (called the bran), and the germ (also called the embryo) are removed, leaving behind only the endosperm. The processing of brown rice involves only the removal of the husks, leaving the bran, germ and endosperm intact. Tests and analyses conducted by the US FDA shows that the bran and germ stores abundant nutrients such as protein, fibre, calcium, vitamin B complex, plant-based fat, vitamins, and minerals. Therefore, brown rice is considered the better rice, because in addition to carbohydrates and protein that are provided by white rice, it will also provide vitamins, minerals, dietary fibre, plant lipids and phyto-nutrients such as Inositol, Oryzanol, and Phytosterols. On a gram by gram basis, unpolished brown rice provides better nutrition than polished white rice, and is therefore a healthier choice.</p>
<ul>
  <li><strong>A day's nourishment needs in Brown Rice</strong></li>
</ul>
<p>Nothing compares to brown rice in terms of nutritional value. Nutritional experts ask us to consider two conditions when we choose our staple food - those rich in nutrition to satisfy our body's daily needs; and those that can be stored for consumption whenever we need to. Only brown rice can fulfil these 2 requirements.</p>
<h3>How do I cook rice?</h3>
<p>There are different types of rice, and each type has a specific cooking method to bring out the best results. These steps will help you prepare most types of rice from our product ranges.</p>
<h3>Should I rinse the rice before cooking it?</h3>
<p>Rinsing or washing rice is optional based on your taste. Rinsing removes some nutrients as well as some of the starch components of the grains. It also removes some “unpleasant” flavour and odour. To do this, you can add water to the rice and rub the rice in your hands lightly. Drain the milky water. Repeat once or twice or till the water is clear.</p>
<h3>Where can I buy JATI or ecoBrown’s rice?</h3>
<p>You can find our products in all major hypermarkets such as Giant, Tesco, Carrefour, Jusco, Cold Storage, Mydin, Pacific and The Store Group. Jati brand rice and ecoBrown’s are also available in most retail outlets and sundry shops. Please contact our customer service line (1800 88 7423) to enquire about a store in your area.</p>
<h3>Why is the sodium content within brown rice lower than white rice?</h3>
<p>Sodium intake is of concern to people with high blood pressure. Brown rice contains higher fibre (10%) within its bran layer than white rice, which helps to reduce the proportion of sodium.</p>
<h3>How long does it take for the paddy to mature?</h3>
<p>Generally, the maturation period of the paddy plant varies according to the variety and also the climatic conditions. Modern high yielding varieties planted in the major granary regions in Malaysia’s will mature in 105 to 125 days from sowing to harvesting. Rice plant will mature faster in dry field and under hot weather conditions. Traditional varieties such as hill paddy planted in Sabah and Sarawak will take about 135-160 days to mature</p>

<p>Has become one of the nation's leading rice millers and wholesalers focusing on rice business</p>

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Jati Malaysia Price, 2023

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