Crafting something that endures for over 150 years takes time and character. You’ll find plenty of both in the people and history that make Jack Daniel’s.
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey. Jack leaves home and is taken in by Reverend Dan Call. At the Call family farm, he learns the art of whiskey making from the preacher and an enslaved man named Nathan “Nearest” Green.&nbsp;Jack would later hire Nearest as the Jack Daniel Distillery’s head distiller, what we call the Master Distiller today.
The Jack Daniel Distillery is officially established, making it the very first registered distillery within the US, with Jack as the&nbsp;Master Distiller. The opening of his now-famous distillery would follow shortly thereafter, right next to Jack&nbsp;Daniel’s prime resource: the mineral-rich Cave Spring Hollow. Old No. 7 takes a gold medal at the World’s Fair in St. Louis, Missouri. &nbsp;It’s the first of seven gold medals Old No. 7 is awarded. With no wife or children as heirs, Jack leaves his land and distillery to his nephew, Lem Motlow.
An exciting new era of innovation begins with Master Distiller Jimmy Bedford’s (’88-’07) introduction of Gentleman Jack, and continues with the biggest expansion to our family of brands in 150 years under Master Distiller Jeff Arnett (’08-'20). Jimmy introduces double-mellowed Gentleman Jack to the American market. A testament to Old No. 7’s place in BBQ culture, Lynchburg plays host to the first annual Jack Daniel’s World Championship Invitational Barbecue® competition. The very first bottles of Single Barrel Select are drawn from our finest barrels, hand-selected by Jimmy himself.
Jeff Arnett&nbsp;(’08-'20)&nbsp;joins a short and storied list of those entrusted with the responsibility of stewarding Mr. Jack's fine Tennessee sipping whiskey. Jack Daniel’s introduces its first flavored expression, Jack Daniel’s Tennessee Honey, inspiring a whole new generation of Jack drinkers. To keep up with global demand, Jack opens a brand new cooperage in Lawrence County, Alabama. Hundreds of barrels are built by hand here every day. Our first new mash recipe since Old No. 7 is bottled: Single Barrel Rye. Once America’s choice of whiskey over bourbon, rye’s renaissance is underway—and thriving in Tennessee. We welcome Jack Daniel's Tennessee Fire to the family with it's smooth, yet warm cinnamon finish. Best enjoyed chilled. &nbsp;The Jack Daniel Distillery registered with the federal government in 1866, making it the oldest in the U.S. In 2016 we celebrated our 150th anniversary. Great whiskey begins with quality grains. Under the guidance of Jeff Arnett (’08-'20) we've upped the rye and welcomed a spicy and complex new member to the Jack Daniel's family - Jack Daniel's Tennessee Rye.

Jack Daniel's Malaysia Price, 2022

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