<p><img src="https://blog.hargapedia.com.my/wp-content/uploads/2021/09/Heineken.jpg" width="1140" height="340"/></p>
<p>It’s been 140 years since Heineken has been able to call itself a microbrewer. And while we’re proud that 25 million Heineken’s are served each day across 192 countries, we’ve never forgotten that the quality is measured not in the size of our brand but in the purity of our beer. Even as we continue to open up to new worlds, Gerard’s uncompromised drive for quality and perfection still lives on in the Heineken family. Cheers!</p>
<p>The Heineken Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.</p>
<p>We brew Heineken with 100% pure natural ingredients: malt, water and hops. Going through the phases of cooking, cooling, fermentation and lagering.</p>
<h3>Heineken is brewed from pure malt.</h3>
<p>It's about what you put in and what you leave out. No corn, no rice, no additives. No compromise</p>
<h3>Cooking and cooling</h3>
<p>Water is mixed with the crushed, malted barley. This creates wort, a sweet sugary liquid, which is then boiled. Also hops are added to enhance the flavour.</p>
<h3>Horizontal fermentation</h3>
<p>At the right temperature, Heineken's unique A-Yeast is added, thus starting the natural process of fermentation that converts sugar into alcohol and CO2. This process creates the characteristic balanced Heineken taste. Our A-Yeast is happiest with a large surface area which is possible in our horizontal fermentation tanks.</p>
<h3>Heineken A-Yeast</h3>
<p>We discovered the special A-Yeast in the 19th century. Ever since, it has been the key to Heineken's characteristic balanced taste. No plan B needed.</p>
<h3>28 days of patient lagering</h3>
<p>We take 28 days to brew Heineken. To get the perfectly balanced taste, refreshing clarity and beautiful golden-yellow colour. Quality takes time, it's worth it.</p>

<p>It’s been 140 years since Heineken has been able to call itself a microbrewer.</p>

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