HARIBO is one of the top brands and for good reason: kids and grown-ups love it so. HARIBO has achieved brand awareness of 99% in Germany.
As a family business in the third generation, we are celebrating our 100th anniversary in 2020. Have the Goldbears always had six colours? Who invented the HARIBO Liquorice Wheels? Many good questions! The answers lie in our company history: Have fun discovering them
HARIBO’s success has not been limited to the German market: as a global market leader in fruit gummies and liquorice, HARIBO is now available in more than 100 countries around the world. HARIBO produces at 16 locations in ten countries and employs more than 7,000 people, who ensure that consumers always have a sufficient supply of their favourite products – in the usual exceptional quality.
And the product range is anything but static, with its own new sweets added continuously and new quality brands purchased in Germany and abroad. The sales and production networks are being expanded and closely coordinated to ensure the products are promptly available at all times.
Another recipe for success is the development of special sweets whose flavours are specially tailored to local preferences in different countries.
Each and every HARIBO fruit gummy figure begins with a creative idea and is first sketched by hand. This template is then used to create a 3D sample drawing for a high-tech milling machine, which produces a plaster prototype. Once the new shape is perfect, several hundred stamps are created for production.
The figures are cast from a hot fruit gummy mass that has already been coloured with fruit and plant extracts. Mould casting requires shallow powder boxes, which are filled with smoothly levelled corn starch, the powder. During production, the figure stamps are inserted into the powder boxes from above, leaving behind an impression. A conveyor belt then transports the boxes to the next station, where nozzles fill the negative moulds with liquid fruit gummy in mere fractions of a second. The new fruit gummies then have plenty of time to solidify in drying rooms. Finally, a wax film is applied, giving them a sheen and preventing them from sticking together.
The production process for extruder products is somewhat different: the high-pressure nozzles press the fruit gummy mass into the desired shape, thus creating, for example, a fruit gummy wheel. Whether pressed or cast, HARIBO’s fruit gummy variety brings joy to everyday life.

HARIBO is available in more than 100 countries, ensuring delicious sweet snacks and moments of joy. The popularity of our products makes us one of the global market leading companies in fruit gummies and liquorice.

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