<h2>About Us</h2>
In 1998, Era Bayam Kota Sdn Bhd started as a joint venture with Padiberas Nasional Berhad (BERNAS), giving birth to the brand ‘ERA’. Born in Kota Bharu, ERA later became a renowned name in almost every household all over the East Coast and in April 2018, Era Bayam Kota became a wholly-owned subsidiary of BERNAS. Since the incorporation, ERA has built a tremendous reputation as a very experienced brand in the processing, distribution and marketing of rice and other food products. Today, ERA's range of products extends to not just rice, but also to cooking oil and dairy creamers too, as we are on our way to achieve our vision of “Number 1 staple foods brand in Malaysia”.
Understanding its customers, ERA prioritises quality and affordability, so that families get to enjoy the best products at the best prices. All of ERA’s products are sourced from corporate partners who have gone through rigorous selection processes, all of which are certified Halal by JAKIM. Each product line is also quality assured by our parent company BERNAS and we proudly bear their “Pilihan Bernas” badge.
<ul>
 <li>Beras Nagasari Super Import&nbsp;</li>
</ul>
Quality and consistency are the secret to tasteful meals. That is why we bring you the best selection of imported rice in our Nagasari Super Import.
<ul>
 <li>Beras Nagasari Super Spesial Tempatan</li>
</ul>
Nagasari Super Spesial Tempatan is the best locally grown and produced rice. Its familiar taste reminds you of the lovely food you grew up with, making it perfect for every meal.
<ul>
 <li>Beras Nagasari Super Spesial Wangi&nbsp;</li>
</ul>
The soothing smell of fragrant Nagasari Super Spesial Wangi brings out the heartiest touch in every meal; making every occasion special.
<ul>
 <li>Beras Sultan Basmathi</li>
</ul>
Long grain rice with amazing aroma. Its consistency in size allows each grain to remain separate yet fluffy when cooked, making Sultan Basmathi perfect for cooking biryani and other flavourful rice dishes.
<ul>
 <li>Beras Sultan Premium Basmathi 1121</li>
</ul>
The amazing aroma made to perfection with more carefully selected crops used in producing this premium quality of Sultan Premium Basmathi 1121. Its fluffy and tender high-grade long grains make it perfect for biryani and other royalty dishes.
<ul>
 <li>Beras Nagasari Pulut Susu&nbsp;</li>
</ul>
Seri muka, pulut kuning, lemang or ketupat jawi – make them tastier yet easier with our glutenous rice variant, Nagasari Pulut Susu.
<ul>
 <li>Beras Nagasari Rainbow&nbsp;</li>
</ul>
Experience the premium quality taste of local grains, best paired with dishes from the East Coast. Every bite of Beras Nagasari Rainbow rice will surely bring you down memory lane.
<ul>
 <li>Beras Cap Sinar Timur</li>
</ul>
Quality rice that suits everyone's unique taste buds, especially for those who love preparing meals for their loved ones.

Rice is the main ingredient in almost every Malaysian meal. We understand this, therefore we offer you the best quality at the best price with our rice selection, so that you can enjoy delicious yet affordable Malaysian meals.&nbsp;

Era Nagasari Fragrant Rice 5kg

Era Foods @ Shopee

LuLu Hypermarket Online

Era Nagasari SST 5% 10kg

Lotus's Online

Era Nagasari SST 5% 5kg

Sunshine Online

Jaya Grocer Online

Era Nagasari Super Import Rice 10kg

Era Nagasari Super Import Rice 5kg

Era Sultan Basmathi Rice 5kg

Redtick

Mydin @ Shopee

Mydin Online

Era Malaysia Price, 2024

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