https://www.youtube.com/watch?v=yYiCpEiE2Ek
Borden Company (Private) Limited is a consumer healthcare manufacturing company based in Singapore. Globally, Borden Company (Private) Limited is best known for producing the popular Eagle Brand Medicated Oil which has become synonymously known as the “Green Oil”.
The company’s roots date back to circa 1916 when a German chemist, by the name of Wilhelm Hauffmann, began formulating several medicated products such as Hauffmann’s lemon draught and Eagle Brand pain balm. Wilhelm Hauffmann also developed a formulation for medicated oil which was distributed in Singapore by J Lea &amp; Co. J Lea &amp; Co was a trading house owned by Tan Jim Lay, a direct descendant of Tan Quee Lan (a prominent Singaporean businessman and philanthropist).
Distribution of the Eagle Brand Medicated Oil flourished under J Lea &amp; Co, being well-accepted by the local market in the post-war period. With increased popularity in the use of the medicated oil, Tan Jim Lay seized the opportunity to grow the business. J Lea &amp; Co acquired the formulation, bottle design and Eagle Brand trademark from Wilhelm Hauffmann &amp; Company.
In 1960, the late Tan Jim Lay established a cooperation with a number of key business associates to strengthen the capital base and fortify the management of the business. Borden Company Ltd was subsequently incorporated on 26th of March 1960 to take over the business of J Lea &amp; Co.
In 1963, Borden Company Ltd formally registered Wilhelm Hauffmann &amp; Company as a business name under its sole ownership. In 1969, the company became Borden Company (Private) Limited and commenced manufacturing and packaging of its products within its first facilities located at Chin Chew Street in Singapore (Chinatown). Subsequently, the factory was relocated in the early 1970s to its present premises at Jalan Kilang.
Today, Borden Company (Private) Limited employs over 60 staff and operates from a purpose built 7-storey light industrial building conforming with cGMP specification. The building houses the latest pharmaceutical manufacturing and testing machinery, showroom, office and warehouse all under one roof.
Eagle Brand Medicated Oil remains the company’s core product, selling more than 100 million bottles since the company’s inception. Through dedicated research and development, the company now offers an extended range of consumer healthcare products, including the Muscular Balm, Green Balm, Yellow Balm, Muscle Rub, Capsicum Plaster, Eucalyptus Disinfected Spray, Inhaler and Eucalyptus Oils range. More recent innovation includes the development and distribution of a Tea Tree Disinfectant Spray, Eucalyptus Handwash and Aloe Mint Disinfectant Liquid to help fight the COVID-19 pandemic.

Eagle Brand medicated oil is ranked # 1 medical oil in Malaysia community over 50 years.

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