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New Daia Powder Detergent comes with a new formulation of Magical Crystal perfume via its own R&amp;D technology. This personalised technology is an enhancement from previous Daia fragrance technology to make new Daia fragrance stays longer and for more well rounded performance and without compromising great cleaning efficacy.
Each perfume particle is crystallised to blend into powder detergent particles. Using this technology, it enables the perfume particles to dissolve better together with powder detergent during washings. When perfume particles dissolve with powder detergent, it can deeply penetrate into clothes’ fiber, each of the perfume particles will unleash pleasant fragrant scent. Through this enhance technology, your laundry will be well fragrant.
Daia Softener is always great with its wide range of fragrance selection from Floral series to Fruity series, now it’s even better! Each of this series is now enriched with Bio Scent! The refined essence that captures the freshness and beautiful scent from nature, it leaves your laundry smelling wonderful like what you can experience with the real bloom of garden &amp; the fresh air in the nature. You’ll get wonderful smelling experience like nature and fresh air close to you – all from your laundries that soften with Daia Fabric Softener Bio Scent!&nbsp;
Daia Powder Detergent is available in Floral and Lemon variants and two specialised detergents, Daia Colourshield for colour clothes &amp; Daia White Action for white clothes. All these variants are available in different sizes starting from smallest size 125g to biggest pack 4kg.
Since 2000, Daia laundry detergent especially powder detergent category is not anonymous among households in Malaysia. The first Daia iconic mascot, Daia Man riding on elephant is a memorable icon that everyone still remembers and relates until today. People also will not miss the catchy tagline from this mascot : 'Use Daia, forget the others!' This tagline is proven a punchy tagline because along the years, Daia managed to garner high market share. Daia laundry detergent has received many awards such as Super Brand award and Brand Equity award for 4 consecutive years. Daia Colourshield powder detergent has won the Product Of The Year (POY) for 2015/2016 under Detergent category, based on a survey of 2000 people by Nielsen Malaysia. Daia distribution is strong across all states in both modern trade and traditional trade.

New Daia Powder Softergent, 1st* Powder added with REAL Softener to make your laundry clean, soft and fragrant.&nbsp;

Daia

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Daia Malaysia Price, 2024

Shop over 70 products from Daia!

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