Chitato, born in 1990 comes from Chiki Potato. These are snacks made from real potatoes, crunchy and full of flavour, hygienically and modernly processed without preservatives and MSG. Available in wavy and flat shapes. During this period, Chitato's packaging still used the Chiki logo as a snack brand that was well known in its era.
Chitato can accompany the whole family at every opportunity.
Since 1992, Chitato no longer uses the Chiki brand in its packaging. The Chitato logo in the style of Japanese writing became an independent Potato Chips brand, during this period Chitato also had a mascot named the Real Potato King "The Real-Potato King".
And only has a wavy shape with 3 excellent flavors.
Chitato always makes changes and improvements by updating the logo to be more modern, the packaging colors are brighter and stand out. At this time it has begun to approach the youth market with an age range from high school and college students. Lifestyle outside the home, more modern and easy going.
Slogan: "Not Enough One, again --- again ... and again!"
With the passage of time, Chitato began to expand its wings to enter new markets by bringing a touch of traditional Indonesian cuisine. Rendand and Sambal Terasi became the choice to be appointed as a new flavor with the name Chitato Espessia which means "Spiced Chitato". While the regular Chitato still exists with packaging updates and the addition of a new flavor "Kehju flavor".
2008 was a year of extraordinary change, when Chitato was a turning point to become more modern and very young, dynamic and energetic. Changes in everything, the taste is improved and sharpened, the packaging is completely changed with solid and bright colors that are uplifting. Chitato has turned into a "contemporary brand" for young people who are expressive, inspirational, although sometimes a little nosy. At this time, Chitato's phenomenal slogan was born: "LIFE IS NEVER FLAT" with the TV commercial using Agnes Monica as an endorser.
The more developed in 2013, the Chitato Asian Cuisine Series was born, featuring Asian specialties from 3 countries, Japan, Korea and Thailand. Each has a special taste and at this time also the beginning of Chitato forming a more premium market with different packaging appearances, bigger and more luxurious.
Chitato's latest leap, comes out with Potato Crispy French Fries made from 100% real potatoes. This is a new experience enjoying french fries, as soon as the potatoes taste, crispy and easy to carry anywhere, making your days more special, your activities and hanging out with friends more exciting.
The special generation of Chitato is the BOLA SERIES, 2 flavors of Brazilian food, Brabecue and Salsa... really very tempting. This series will be found during world cup football. The attractive packaging design brings a thick ball feel and a touch of gold color makes the Chitato ball series even more luxurious. Watching the ball accompanied by Chitato's special edition of the ball becomes even more exciting!

These are snacks made from real potatoes, crunchy and full of flavour, hygienically and modernly processed without preservatives and MSG.

Chitato Malaysia Price, 2024

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