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Alicafe is a brand of the Power Root Group of companies, a manufacturer and marketer of HALAL beverages fortified with Tongkat Ali and Kacip Fatimah. The Group offers a wide range of coffee, chocolate malt and energy drinks; and its brands include Alicafé, Per’l, Per’l Xlim, Alitea, Extra Power Root, Oligo and 9spot to suit all ages and interests.
Alicafe is Malaysia’s No.1 brand in the functional coffee segment. It is available in 36 countries, from the Gulf Confederation countries, Egypt, South Africa, Korea, Thailand, Singapore and the Philippines to the Republic of China, Russia, Turkmenistan and Algeria.
POWER ROOT (M) SDN. BHD. was founded on 23 July 1999 in Johor Bahru, Johor. It is a leading company to develop and promote herbal energy drinks fortified with two main rainforest herbs: Eurycoma longifolia Jack or commonly known as "Tongkat Ali" and Labisia Pumilia and Pathoina or "Kacip Fatimah". These herbs are indigenous to Malaysia and its properties for promoting physical well-being are highly regarded by Malaysians.
POWER ROOT (M) SDN. BHD. is now a subsidiary of a public listed company: POWER ROOT BERHAD (formerly known as Natural Bio Resources Berhad), a company listed on the Main Market of Bursa Malaysia Securities Berhad.
With the determination to promote these local products in the international markets, Power Root has invested heavily in research and development of these traditional herbs to create its own brand of products.
In March 2001, Power Root established a marketing branch in Kuala Lumpur to better coordinate its logistic and serve its customers more effectively.
In 2003, Power Root started its very own manufacturing plant in Johor Bahru to cater for growing demands. An 18-acre phase 1 manufacturing facility is expected to be completed early 2008, incorporating modern production technology to cater for the strong market demand locally, business development opportunities abroad and new formulations development.
Power Root with its entrepreneur spirit, is committed to provide consumers with the ultimate choice of a high quality product. Concentrated efforts in research and development to develop new and improve existing products have also accelerated its success in the market. As such, the company was able to quickly establish a stable business foundation and thus, creates a very promising future for the company

Alicafe is a brand of the Power Root Group of companies, a manufacturer and marketer of HALAL beverages fortified with Tongkat Ali and Kacip Fatimah.

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